It all started when someone pointed out that all they ever used their mobile phone for was to ring for taxis (and consulting the Guinness helpline, qv).

Of course, occasionally you can get a bad line and the taxi dispatchers aren't quite able to make out what you're saying (either that or it's a combination of the ambient noise in the pub and the lack of slur elimination in mobile phone codecs).

Then we realised - what you really need is the "Teleport Button". This is a cunning device manufactured from a mobile phone, a GPS system and a button. When you press the button, the mobile phone dials up, transmits your GPS location and your account number to the taxi firm and they turn up, take you home and put you to bed. As far as you're concerned, you can press the button, pass out and when you wake up you've teleported home!

Optional Extras - Of course, the deluxe model of this device comes with a built in mercury tilt-switch so that if you accidently pass out before you remember to press the button it still activates. Of course, this will require an override mechanism, just in case you end up horizontal and don't want to be taken home...

Technical Details - If you would like more details of the device, we've provided a full circuit diagram in figure 1.

Figure 1 : Detailed circuit diagram

Other products - Of course, the mark of every really great product is that it soon spawns copy-cat ideas. Since we designed the Teleport Button a number of pale imitations have actually hit the market!

Of course, none of these has the full potential commercial marketplace of the Teleport Button, but we think that they'll help educate the public to the possibilities.

IDEA FACTS AND FIGURES
Idea originator(s)	Matthew Finlayson
Location	"The Stag" Public House, Enfield, Middlesex, UK
Units of alcohol consumed	Copious
Primary alcohol type(s)	Tetley
"Viable Product" rating	Medium